The Grass-Fed Growers Association is passionate about grazing cattle and sheep in their natural environment, providing consumers with the best meat and dairy products.

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Too often the descriptions used to promote food sales promise a lot, but in reality they turn out to be just a marketing campaign.

This was one of the main reasons why a small group of farmers came together to form the Grass-Fed Growers' Association. They were concerned about the accidental and often misleading use of the description "Grass-Fed" and wanted to provide opportunities for the genuine efforts of genuine grazing animal breeders to be properly recognized.

The Grass-Fed brand certifies that Grass-Fed meat and dairy products come from animals raised only on grass pasture.

All farms are visited to ensure that farmers comply with a set of agreed production standards, based on the animal's natural diet.